Artful Making: What Managers Need To Know About How Artists Work
Document Type
Book
Publication Date
2003
Published In
Artful Making: What Managers Need To Know About How Artists Work
Abstract
Artful Making offers a new approach for innovating by iteration. Rob Austin and Lee Devin introduce a collaborative model for strategy formation, product development, and other creative business activities that resembles rehearsal far more than it resembles conventional business process.
Published By
Financial Times / Prentice Hall
Recommended Citation
Robert Daniel Austin , '84 and Lee Devin. (2003). Artful Making: What Managers Need To Know About How Artists Work.
https://works.swarthmore.edu/fac-theater/19/