Women As TV Experts: The Voice Of Authority?

Authors

Jeanne Marecek, Swarthmore CollegeFollow
J. A. Piliavin
E. Fitzsimmons
E. C. Krogh
E. Leader
B. Trudell

Document Type

Article

Publication Date

3-1-1978

Published In

Journal Of Communication

Abstract

Three-year study shows more women experts selling products for women but still backed up by the “known quantity” of an authoritative male voice-over.

Recommended Citation

Jeanne Marecek, J. A. Piliavin, E. Fitzsimmons, E. C. Krogh, E. Leader, and B. Trudell. (1978). "Women As TV Experts: The Voice Of Authority?". Journal Of Communication. Volume 28, Issue 1. 159-168. DOI: 10.1111/j.1460-2466.1978.tb01580.x
https://works.swarthmore.edu/fac-psychology/402