When Stereotypes Hurt: Three Studies Of Penalties For Sex-Role Reversals
Journal Of Experimental Social Psychology
Three studies that demonstrate penalties for sex-role reversals are reported. In each study, subjects evaluated men and women who behaved either in line with sex-role stereotypes or counter to them. The results show that popularity ratings and perceived psychological adjustment of both passive-dependent men and aggressive-assertive women were adversely affected. The findings are discussed in terms of their contribution to recent theories about women's achievement motivation.
N. Costrich, J. Feinstein, L. Kidder, Jeanne Marecek, and L. Pascale.
"When Stereotypes Hurt: Three Studies Of Penalties For Sex-Role Reversals".
Journal Of Experimental Social Psychology.