Women As TV Experts: The Voice Of Authority?
Document Type
Article
Publication Date
3-1-1978
Published In
Journal Of Communication
Abstract
Three-year study shows more women experts selling products for women but still backed up by the “known quantity” of an authoritative male voice-over.
Recommended Citation
Jeanne Marecek, J. A. Piliavin, E. Fitzsimmons, E. C. Krogh, E. Leader, and B. Trudell.
(1978).
"Women As TV Experts: The Voice Of Authority?".
Journal Of Communication.
Volume 28,
Issue 1.
159-168.
DOI: 10.1111/j.1460-2466.1978.tb01580.x
https://works.swarthmore.edu/fac-psychology/402