Document Type

Article

Publication Date

11-15-2012

Published In

Journal Of Fandom Studies

Abstract

Since the explosion of ‘monster culture’ among adolescents in the 1960s, model kits, statues and toys based on horror-movie icons have played a key role in fan activities surrounding fantastic film and television. From magazines such as Famous Monsters to garage kits and collectible companies, these ‘object practices’ provide an alternative means of mapping the history, present and future of fantastic-media franchises, moving beyond reductive conceptions of marketing and promotion to suggest that material incarnations of science fiction, horror and fantasy texts are essential to their cultural persistence and commercial viability.

Comments

This work is a preprint freely available courtesy of Intellect.

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