Title

Artful Making: What Managers Need To Know About How Artists Work

Document Type

Book

Publication Date

2003

Published In

Artful Making: What Managers Need To Know About How Artists Work

Abstract

Artful Making offers a new approach for innovating by iteration. Rob Austin and Lee Devin introduce a collaborative model for strategy formation, product development, and other creative business activities that resembles rehearsal far more than it resembles conventional business process.--BOOK JACKET

Published By

Financial Times / Prentice Hall

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