Women As TV Experts: The Voice Of Authority?
Journal Of Communication
Three-yeax study shows more women experts selling products for women but still backed up by the “known quantity” of an authoritative male uoice-over.
Jeanne Marecek, J. A. Piliavin, E. Fitzsimmons, E. C. Krogh, E. Leader, and B. Trudell.
"Women As TV Experts: The Voice Of Authority?".
Journal Of Communication.