On The Very Idea Of Social Psychology
Social Psychology Quarterly
The currently dominant form of social psychology, largely issuing from the discipline of psychology, struggles to relate psychological process to social life; nor have sociological accounts of human behavior compellingly demonstrated the significance of psychological underpinnings. [...] Potter and Wetherell (1987) have pointed to the advantages of viewing attitudes as positions taken in conversations; Billig (1996) has illuminated the way in which reason functions as a form of social rhetoric; Gergen (1994) locates the function of emotional expressions in relational scenarios; Lutz (1988) describes the social function of emotion talk within non- Western cultures; and Middleton and Brown (2005) demonstrate the way in which both experience and memory are quintessentially social activities.
Kenneth J. Gergen.
"On The Very Idea Of Social Psychology".
Social Psychology Quarterly.