Maximizing Versus Satisficing: Happiness Is A Matter Of Choice
Journal Of Personality And Social Psychology
Can people feel worse off as the options they face increase? The present studies suggest that some people--maximizers--can. Study 1 reported a Maximization Scale, which measures individual differences in desire to maximize. Seven samples revealed negative correlations between maximization and happiness, optimism, self-esteem, and life satisfaction, and positive correlations between maximization and depression, perfectionism, and regret. Study 2 found maximizers less satisfied than nonmaximizers (satisficers) with consumer decisions, and more likely to engage in social comparison. Study 3 found maximizers more adversely affected by upward social comparison. Study 4 found maximizers more sensitive to regret and less satisfied in an ultimatum bargaining game. The interaction between maximizing and choice is discussed in terms of regret, adaptation, and self-blame. (PsycINFO Database Record (c) 2013 APA, all rights reserved)(journal abstract)
Barry Schwartz, Andrew Ward, J. Monterosso, S. Lyubomirsky, K. White, and D. R. Lehman.
"Maximizing Versus Satisficing: Happiness Is A Matter Of Choice".
Journal Of Personality And Social Psychology.