Title

La Cruzada Nacional Antituberculosa De 1935 En Buenos Aires: Entre La Obsesión Del Contagio, El Consenso Y El Marketing Social

Alternate Title

The Antituberculosis National Crusade Of 1935 In Buenos Aires: Between Obsession Of Contagion, Consensus And Social Marketing

Document Type

Article

Publication Date

1-1-2003

Published In

Horizontes

Abstract

This article discusses some dimensions of the antituberculosis struggle considering initiatives originated in civil society, physicians specialized on antituberculosis treatments and the state. It studies with more detail the 1935 national campaign against tuberculosis as a modern experience of social marketing. Finally, it explores the acceptance of the antituberculosis code as an evidence of the triumph of a certain culture of hygiene.

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