Journal Of Fandom Studies
Since the explosion of ‘monster culture’ among adolescents in the 1960s, model kits, statues and toys based on horror-movie icons have played a key role in fan activities surrounding fantastic film and television. From magazines such as Famous Monsters to garage kits and collectible companies, these ‘object practices’ provide an alternative means of mapping the history, present and future of fantastic-media franchises, moving beyond reductive conceptions of marketing and promotion to suggest that material incarnations of science fiction, horror and fantasy texts are essential to their cultural persistence and commercial viability.
"Materializing Monsters: Aurora Models, Garage Kits And The Object Practices Of Horror Fandom".
Journal Of Fandom Studies.